Shop Jami

Creative Direction
Art Direction
Photography
Brand Implementation for Packaging

BACKGROUND

Shop Jami, an international fashion jewelry brand, sought to amplify its market presence and captivate a broader audience. With an eye on distinguishing themselves in a saturated market, they partnered with Site & Co. to harness the power of strategic creative direction and compelling visual storytelling.

CHALLENGE

The primary challenge was to craft a campaign that not only highlighted Shop Jami's unique jewelry pieces but also resonated with both existing customers and potential new audiences globally. The goal was to elevate the brand's visibility and desirability, culminating in features within top fashion publications.

OUTCOME

The collaboration between Shop Jami and Site & Co. resulted in a visually captivating campaign that significantly boosted the brand's profile. The strategic approach to creative direction, combined with high-quality photography and art direction, led to Shop Jami being featured in prestigious fashion magazines such as Glamour, InStyle, Who What Wear, and Lucky Magazine. These features not only validated the brand's appeal but also expanded its reach to a wider audience, establishing Shop Jami as a notable name in the international fashion jewelry market.