BACKGROUND

Aplo Skincare emerged with a visionary idea: to redefine skincare norms by championing gender-neutral, minimalist, and eco-conscious products. Their mission focused on offering effective, eco-friendly skincare solutions that cater to everyone, using only essential, high-quality ingredients. With sustainability, inclusivity, and simplicity at its core, Aplo Skincare aimed to inspire a shift towards mindful consumption and respect for nature.

CHALLENGE

The challenge was to encapsulate Aplo Skincare's visionary ethos into a cohesive brand identity that resonated with a broad audience. The brand needed to stand out in a saturated market while staying true to its core values of simplicity, sustainability, and inclusivity. Aplo Skincare sought a branding strategy that would not only highlight its commitment to eco-conscious products but also appeal to consumers looking for skincare that transcends traditional gender norms.

OUTCOME

The rebranding of Aplo Skincare by Site & Co. has forged a powerful visual identity that embodies the brand’s ethos of simplicity, inclusivity, and sustainability. This identity not only positions Aplo as a market disruptor but also resonates with its target demographic through minimalist design and a nature-inspired palette. The sustainable packaging design, pivotal to the visual identity, exemplifies Aplo’s environmental commitment, setting a benchmark for the industry. As Aplo prepares for launch, this identity ensures a strong foundation for brand recognition and market impact.