BACKGROUND

HH Coastal, conceived by two entrepreneurial friends, set out to redefine their presence in the real estate market. With an existing brand that felt outdated, they sought to refresh their image without losing the recognition they had built with their clientele. Their vision was clear: to evolve HH Coastal into a brand that exudes simplicity and sophistication.

CHALLENGE

The primary challenge was to modernize HH Coastal's branding while preserving its essence. This balance was crucial to ensure longstanding clients could still connect with the brand they knew, all while attracting new prospects in a competitive market. The focus was on refining the brand's visual identity, particularly through updating its fonts and introducing a custom word mark.

OUTCOME

The revitalization of HH Coastal's brand was met with enthusiasm from both the founders and their clientele. The updated fonts and custom word mark have propelled the brand into a contemporary space, while still nodding to its roots. This careful evolution has positioned HH Coastal as a standout entity in the real estate market, bridging the gap between tradition and modernity. The new branding has not only retained existing clients but also attracted a new demographic, proving that a well-thought-out rebrand can rejuvenate a company's image and market position without losing its core identity.